CREATIVE DIRECTION +
PRODUCTION LEADERSHIP
Senior creative leadership, without the agency overhead.
I partner with founders and marketing teams to turn business goals and data into resonate creative ideas and then build the teams, systems and production to bring them to life.
Patrick Kiely
Creative Director + Production Lead + Builder
Built to Scale
Campaigns
Built and led multidisciplinary creative teams across ideation, copy, design, production, editorial and external partners.
Systems
Developed creative workflows that move work from strategy through AI extensions, production, launch, testing, and iteration.
Studios
Built multi-camera studio and live broadcast capabilities.
Teams
Helped scale an agency operation sales and teams into multi-million-dollar annual billings.
FRACTIONAL CREATIVE DIRECTION
Embedded senior creative leadership for founders and marketing teams. Strategy, positioning, campaign direction, briefs, team guidance, creative reviews and ongoing optimization.
CAMPAIGNS + LAUNCHES
From business objective to creative platform to finished campaign; concept, messaging, design, video, photography, social and rollout.
CREATIVE + PRODUCTION BUILD
When the idea needs making, I assemble and lead the production team from shoots and content systems to studio builds, live experiences and post.
Performance Creative + Growth
STEALTH FITNESS
OPPORTUNITY
Stand out in an overcrowded home fitness category.
APPROACH
Positioned Stealth around “Game Your Core”. Fun first, fitness second.
Built a modular creative system across brand, paid social, DR, UGC, and product launches.
IMPACT
30% growth in app subscriptions over three years.
Creative Leadership at Scale
DISNEY TV | PRODUCTS
OPPORTUNITY
Create integrated campaigns across Disney brands, platforms, products, and partner marketing.
APPROACH
Led creative and production across broadcast, social, live action, design and branded partnerships, including 20+ Inside Disney promos for Target, Xbox, Nintendo, Mattel, Pixar and others.
CREATIVE SYSTEM
Built repeatable campaign frameworks that could flex across partners, products and platforms, connecting broadcast storytelling with social-first, live-event and modular digital content.
IMPACT
Disney Junior social content reached 7M+ views.
Team + Systems + Experiences
LEE HARRIS ENERGY
OPPORTUNITY
Unify campaign, production creative and build capabilities to scale.
APPROACH
Aligned messaging, visuals and quality standards. Strengthened teams and workflows. Expanded production with a multi-camera studio, modular sets and live capabilities.
IMPACT
20% + revenue increase on select course campaigns.
Consumer Brand Building
PRINCE PARFUMES
OPPORTUNITY
Translate scent into a distinctive luxury brand.
APPROACH
Defined the visual identity and led photography, video and design across web and social, including blind scent testing and consumer content.
IMPACT
Created a brand foundation that continues to support new products and SKUs.
Strategy to Learning
STRATEGY
Define the business objective and audience, with AI-enabled research, audience insight, ideation, creative variation and production workflows.
SYSTEMS
Build the teams, workflows, and creative frameworks that make the idea repeatable and scalable.
EXECUTION
Carry the vision through design, production, content, and every customer touchpoint.
LEARNING
Use performance, audience response, and real-world results to refine what comes next.
Brands
Brief to Brand
Not sure what you need yet? That’s usually where I come in.
Tell me what you’re trying to accomplish, what’s working, and where the creative is getting stuck. We can figure out whether you need a campaign, ongoing creative leadership, stronger production, or simply greater clarity.
Patrick Kiely
If my portfolio isn’t fully aligned with your brand, I’d be happy to share additional examples, there’s a broader range of work available.