The following mini-case studies highlight our product web video campaigns from new brand launches, kickstarter campaigns and B2B. With each video we aim to capture a products unique offering and share it through memorable images.
For our broadcast products please link here
WI-CHARGE
With a new era in wireless technology, Wi-Charge introduces a unique wireless power charging device for phones and more. Crafted for a social media and website launch (20 mill views) the live action footage was shot around the concept of a day in the life of a young woman. The charging transmitter activates sleeve devices in each scene, represented by animated beam graphics to enhanced the features of the device.
The complete project was managed in house from boarding out the shoot, location scouting, casting, production, editing and animation.
Our client returned with an expanded application and the need to tell a new story.
We crafted a video that explored the endless possibilities of wireless charging doors within a stylized design approach.
EDGE HEADPHONES
Spearheaded by our video campaign, a new generation of AI powered wireless headphones hit the market. With short and long form promo videos showcasing the many ground breaking features, the Edge headphone from Nahamichi stands out from others.
Animated graphics highlight and demonstrate the AI attributes of the headphones while music punctuates the scene tones.
The video has been released across several digital platforms from social media to crowd sourcing sites like Kickstarter and Indiegogo.
The varied landscapes from an urban city center to a beach landscape offered a perfect canvas for the talents interactions with the headphone.
WATCH AIR
A wireless antenna and app make watching live TV effortless. WatchAir breaks into the market with our commercial video introducing it’s exciting features.
This smart wireless antenna streams live TV directly from a WatchAir™ antenna to any smart phone, tablet, streaming box and stick, and smart TV. In collaboration with EPICT, the creators of the antenna, we crafted a video that captured the attributes of the antenna and accompanying App. From drafting the creative and casting to shooting and post production, the commercial hinges on the fun emotional impact of a wireless life.
Designed for use across all commercial and social platforms the video launched the product in the US market.
COUCHGRAM APP
In the need for call privacy on all of your incoming calls? The Couchgram APP offers multiple functions to manage your call privacy. Currently in 230 countries Couchgram APP is expanding in the US market and refreshing its website with the Rumpus created content. The video showcases the app’s use as part of a fun family affair. Found on the play google app store.
CLUB PENGUIN ISLAND APP
With the launch of Disney’s Club Penguin island mobile game, we teamed with Disney Channel to create a promo video with “Stuck in the Middle” stars Ariana Greenblatt and Malachi Barton. Once creative and set design were locked we jumped straight into building the set and shooting. Graphic game branded design and snappy editing enhanced the features of the game and introduced a new “Tangled the Series” avatar.
Creating mobile game and app product videos is always a challenge. Finding the perfect balance between a small mobile screen in the talents hands to the wider environment shots that set the tone. In this case we designed a fun sun drenched lounge set with a few branded characters photos and props that tie back to the mobile game.
The dangling bulb filaments where to bright on camera…so over 80 bulbs where dulled with spray.
The set rendering included as many details as possible from chair types, textures and colors.
SURVEIL
The newest high tech dash cam loaded with unique features launched via kickstarter. We crafted a video that showcased all the features of the dash cam along with a fun lifestyle story.
DIGITAL CENTERPIECE
A unique and impressive digital centerpiece communicates with every seat in the house through a wireless IPAD system. Tasked with creating a video for the eyes of corporate and gala party planners, the video shows how engaging every audience member is now possible with EVENTAVISION’S Digital Centerpiece.
The entire ballroom was dressed and staged with the Eventavision IPAD digital centerpieces. The actors added an emotional layer to the experience while graphic animation highlighted the IPAD centerpiece
AUSSIE HAIR
There’s more to life than hair and our recent video commercial and social media production for Aussie Hair captures an epic weekend adventure as three girls escape to sandy beaches, forest hikes, warehouse trolley races, under water antics and nighttime fireworks. Aussie product is their partner in crime.
Released in the UK cinema, TV and European social media the Aussie Hair campaign engaged consumers across all media platforms.
When writing creative for the Aussie Brand campaign a fun epic adventure with a day in the life feel set the tone. Multiple locations with unexpected and emotionally charged scenes were settled on before casting the three leads girls. The three day live action video production accompanied by still photography and behind the scenes material for social media was shot from downtown to the beaches of Los Angeles. Selecting the best scenes from three days of shooting was a challenge. With so much great material, multiple length spots were eventually created. The final videos were edited around The Vaccines newest release “Teenage Icon.”
CONAIR
When using the Conair® Diamond-Infused Hot Brush, hair is straightened beautifully with time to spare for life … And our lifestyle fashion spots capture just that, as the models demo the product and then bounce into life with excited confidence.
Captured through stylized photography and authentic lifestyle scenes, each spot highlights the product features with smooth, shiny results. Looking great while on the go.
ThIS CONAIR DIGITAL MEDIA campaign rolls out as four INDIVIDUAL videos.
