Strategic Creative Direction · Production · Social Content
CHALLENGE
As a new era of wireless technology emerged, Wi-Charge sought to introduce its breakthrough device capable of delivering true wireless power to phones and other devices.
CREATIVE
To capture the innovation and everyday impact of this technology, we developed a launch campaign for both social media and the brand’s website. The creative centered on a “day in the life” of a young woman seamlessly powered by Wi-Charge—her world connected, untethered, and always charged.
EXECUTION
Live-action footage was paired with animated energy beams that visually represented the invisible power transmission at work. Each scene showcased the product’s ease and versatility, turning a complex technology into an engaging, relatable story of modern freedom.
EVOLUTION
Following the success of the initial launch, our client returned with an expanded application of the technology—and the need to tell a new story. Building on the proven creative foundation, we evolved the narrative to showcase Wi-Charge’s growing versatility and its impact across a broader ecosystem of smart devices.
