We crafted, casted and created a comprehensive digital campaign for Woddle, a cutting-edge baby changing pad. This included ideation for a successful Kickstarter campaign and a digital launch strategy aimed at building brand awareness and driving engagement. This integrated campaign helped establish Woddle’s online presence and drove momentum for the product launch.
- Creative Ideation & Strategy: Conceptualized and executed the overarching creative direction for both the Kickstarter and digital launch campaigns, ensuring the messaging resonated with target audiences.
- Photography & Asset Creation: Managed the photography of all digital assets, featuring real moms and babies to create authentic and relatable content. This included lifestyle imagery, product shots, and other visual assets designed to resonate with the target demographic.
- Social Media Ads: Developed and executed a series of compelling video ads for social media platforms, aimed at educating potential customers about the product’s benefits and features in an engaging way.
- Support Materials: Created essential materials for the website funnel, ensuring a seamless customer journey from ad interaction to purchase. This also included designing and developing assets for paid ad campaigns to optimize conversion rates and drive sales.
In its prototype phase, we worked closely with our client to develop a compelling Kickstarter video that effectively showcased the key pain points, introduced the passionate founders, and highlighted the innovative design of the first Woddle. This video served as a powerful storytelling tool to connect with potential backers and bring the vision of the product to life.