Disney Junior Toys Social Campaigns

Strategic Creative Direction · Production · Social Content

Led the creative direction for Disney Junior’s Inspired Play social campaign, developing the concept, visual language, and content approach from ideation through production and delivery.

The result was a playful, authentic series designed to connect with both kids and parents while turning Disney toys into catalysts for imagination, crafting, and shared play.

THE APPROACH

I shaped the visual approach around a mix of mobile-first immediacy and documentary warmth, creating a framework that let the kids’ creativity and spontaneity drive the storytelling. The goal was to make each piece feel authentic and emotionally relatable, while still maintaining a clear, cohesive Disney Junior brand language across the campaign.

LET’S PLAY!

A warm celebration of inspired play, told through real moms and their little dreamers. Across six social videos, the campaign captures the everyday magic that happens when imagination, creativity, and Disney Junior toys come together.

LET’S CRAFT!

Moms bring Disney Junior toys to life through hands-on, toy-inspired crafts filled with painting, cutting, creativity, and plenty of giggles. By extending the characters and stories beyond the toy itself, the campaign turns play into a broader brand experience. One that invites families to create, imagine, and engage with Disney Junior in a more personal way.

THE IMPACT

Elevated emotional connection to the Disney Junior brand and toys.
Drove high engagement and share-ability across social platforms and shop links.