Strategic Creative Direction · Production · Social Content
Leap into a world of PLAY and CRAFTING with our latest Disney Junior Toys social campaigns. From ideation to execution, we brought the world of inspired play to life with an authentic, playful voice that resonated with kids and parents alike.
LET’S PLAY!
A heartwarming celebration of inspired play through the eyes of real moms and their little dreamers. This vibrant suite of six social videos capture the everyday magic that happens when imagination meets playtime, all sparked by the joy of a Disney Junior toys.
Minnie Tea Set
Mickey Fishing Rod
Minnie Mouse Vacuum
5 Million Views and Counting
LET’S CRAFT!
Mom’s share their DIY toy-inspired crafts with hands on painting, cutting and lots of giggles — because when play is powered by imagination the possibilities are endless.
SPIDER WEB BLASTER
SUPERKITTIES YARN BALL
SUPERKITTIES KITTYVILLE
CELEBRATING INSPIRED PLAY
Real moments. Real smiles. Real magic.
We developed a vibrant social campaign that merged authentic, social-first storytelling with visually captivating content for parents and young audiences. Our creative approach showcased imaginative parent–child play, bringing Disney Junior’s world of magic and wonder to life.
THE APPROACH
Our storytelling blended mobile point of view visuals with documentary warmth, letting kids’ creativity and spontaneity lead the way. Every frame invited parents to see the wonder of play through a child’s eyes.
THE IMPACT
Elevated emotional connection to the Disney Junior brand and toys.
Drove high engagement and share-ability across social platforms and shop links.
