DISNEY TV | PARTNERSHIP MARKETING
Creative Leadership Across Entertainment, Products + Partnerships
20+ Inside Disney Branded Campaigns
Multiple Disney networks + Franchises
Target, Xbox, Nintendo, Mattel, Kohl’s, +
Broadcast. Digital. Social. Live.
7M + views social campaign
The Opportunity
Disney wasn’t one type of assignment.
The creative had to work within one of the world’s most recognizable brand environments while also satisfying very different partner objectives, from toys and retail to gaming, movies and live experiences.
01 – Building A Repeatable Content Platform
INSIDE DISNEY SERIES
I developed Inside Disney as a flexible branded-content platform that could accommodate different products, franchises, talent and marketing objectives while still feeling native to Disney.
CARS + PIXAR |+ MATTEL
How do we introduce a product and Movie without making it feel like a product demonstration?
BEAUTY & BEAST + KOHL’S
How do we translate a film franchise into a fashion/product story?
TOY STORY 4 + BABYBEL
How do we introduce a sponsored product and movie launch without making Disney storytelling feel like an ad?
Additional Partnerships
Target · Nabi · Target · Nintendo · Tron · XBOX · Peepers · Band-Aid
Disney campaigns were built as integrated systems, pairing polished broadcast storytelling with increasingly social-first content.
Broadcast
Band-Aid + Radio Disney
TV + Integration
Oscars + TV show cast
Live + Experiential
Dance Party Live + Disney Junior
Social First
Mine Mic + Disney Junior
02 – Evolving The Creative For Social
DISNEY JUNIOR CONSUMER PRODUCTS
Strategic Creative Direction · Production · Social Content
From ideation to execution, I brought the world of inspired play to life with an authentic, playful voice that resonated with kids and parents alike.
This vibrant suite of six social videos capture the everyday magic that happens when imagination meets playtime, all sparked by the joy of a Disney Junior toys.
7 million +
Organic / Social Video Views
Minnie Tea Set
Mickey Fishing Rod
Minnie Mouse Vacuum
THE APPROACH
My creative approach showcased imaginative parent–child play, bringing Disney Junior’s world of magic and wonder to life.
03 – Digital World into Physical One
CLUB PENGUIN ISLAND APP
Concept + Script
Set Design + Build
Production
Broadcast + Social
04 – Creative At Live Scale
For Disney Fan Fest, Radio Disney Music Awards, and Disney Junior Dance Party, I led multi-camera live-event productions, directing talent, crews and coverage to capture the energy of the experience and extend it into broadcast and social first content.
One Idea. Many Stakeholders.
Disney | Partners | Production | Talent | Editorial
PRODUCTION LEADERSHIP
Creative + Budgets
Crew + Production Partners
Casting
Location + Set Design
Live-Action Direction
Post-Production Oversight
Broadcast + Digital Delivery
