Kickstarter Launch + Digital Campaign
Visual Strategy · Creative Direction · Production · Launch Marketing Content
THE ASK
How do you introduce a smart baby changing pad that doesn’t just work — it wows?
Woddle needed to capture parents’ hearts before the product ever hit the market – even in its early prototype design held together by duck tape.
BUILDING THE BUZZ
We crafted a full-funnel digital content campaign — from Kickstarter storytelling to launch content — designed to connect emotionally and drive awareness. Authentic casting, dynamic scenes, and a clear message turned curiosity into community.
BRINGING IT TO LIFE
Every asset reflected Woddle’s core ethos: smart design meets everyday care, all in one.
We built a cohesive creative suite — video, photography, and social — that brought warmth, easy to digest information and trust to every feature.
MOMENTUM ACHIEVED
Established Woddle’s digital identity and amplified awareness and emotional engagement.
Drove early traction and a successful product debut.
In its prototype phase, we worked closely with our client to develop a compelling Kickstarter video that effectively showcased the key pain points, introduced the passionate founders, and highlighted the innovative design of the first Woddle. This video served as a powerful storytelling tool to connect with potential backers and bring the vision of the product to life.