ASK
With an expanded line of light products, our client needed a cohesive suite of video ads that could live across broadcast, social, and web platforms.
APPROACH
Partnering closely with the client, we led creative direction and full-scale production; from casting relatable on-camera talent to designing warm, lifestyle-driven sets that showcased the product in real-world settings.
SHOOT
Our production team managed all on-set creative and execution, capturing multiple product stories over 4 days. Each piece was crafted to highlight the simplicity and convenience, through everyday use.
DELIVERABLES
A complete suite of high-quality video assets optimized for broadcast, QVC, social, and digital use; unified by tone, style, and performance-driven storytelling.
