Strategy · Creative Direction · Production · FX Composting · Launch Marketing Content
THE GOAL
Elevate Prince Perfumes Dubai from a regional favorite to a globally recognized luxury brand. We began with a strategy rooted in emotional storytelling — translating scent into a visual and sensory experience. Through mood boards, creative direction, and brand narrative development, we established a world of exotic elegance designed to captivate consumers and drive engagement across digital channels.
THE EXECUTION
From concept to camera, our team brought the vision to life through a two-day production that captured the brand’s opulence and mystique. A complete suite of video and still assets — including hero films, product close-ups, and lifestyle imagery — showcased each fragrance as an immersive experience. Every shot was meticulously composed to reflect the craftsmanship, culture, and sensory allure behind the brand.
THE IMPACT
The campaign launched across website, social, and funnel video placements — creating a unified ecosystem of touchpoints that invite audiences to feel the brand before ever smelling it. The result: a visually cohesive, high-performing campaign that boosted engagement rates, strengthened brand awareness, and positioned Prince Perfumes Dubai as a luxury experience, not just a product.
Social + Blind Testing
User-generated experiences are incorporated into the “Blind” testing initiative.
How do you describe a scent? What stories and visuals can spark a sensory connection? This campaign leaned into curiosity with “blind” sample packages — designed to entice customers to experience the fragrance before committing.
LIFESTYLE + PHOTOS
Telling a story beyond the scent inspired content that transcends the scent itself, weaving a rich tapestry of content that hints at a deeper, more captivating story waiting to be discovered.
