Aussie Hair international digital campaign

There’s more to life than hair and our recent broadcast commercial and social media campaign for Aussie Hair. We created and captured an epic weekend adventure of three girls on an escape to sandy beaches, forest hikes, warehouse trolley races, under water antics and nighttime fireworks.

Released in the UK cinema, TV and European social media the Aussie Hair campaign engaged consumers across all media platforms.


When writing creative for the Aussie Brand campaign a fun epic adventure with a day in the life feel set the tone. Multiple locations with unexpected and emotionally charged scenes were settled on before casting the three leads girls. The three day live action video production accompanied by still photography and behind the scenes material for social media was shot from downtown to the beaches of Los Angeles. Selecting the best scenes from three days of shooting was a challenge. With so much great material, multiple length spots were eventually created. The final videos were edited around The Vaccines newest releaseĀ  “Teenage Icon.”

Cross platform and cross countries, Aussie Hair social media campaign reaches the fun loving girl ready for the “life thing” in every language.

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Three days of shooting across the city and beaches of Los Angeles found some silly moments as captured and edited for this social media behind the scenes video.