THE ASK
AIPER introduced a full line of eight next-generation pool cleaners—ranging from industrial-grade to cordless, app-controlled units—and needed a compelling launch campaign to showcase the full spectrum of their technology across digital platforms.
THE APPROACH
We took the brief literally—diving in to capture the power and precision of each product in its natural element. Our creative direction blended lifestyle storytelling with dynamic product demonstration, giving each model a distinct visual identity while uniting the line under one cohesive campaign look and feel.
THE EXECUTION
Shot over two days across two poolside locations, our team produced a complete suite of video and still content. Each cleaner was filmed in action—from real consumer-use scenarios to close-up feature demos—highlighting AIPER’s innovation, ease, and versatility.
THE IMPACT
The campaign delivered a robust library of high-quality content, including website and Amazon videos plus a full gallery of stills for every model. Together, these assets brought clarity and excitement to the AIPER brand, positioning it as a leader in modern pool-cleaning technology.