PATRICK KIELY
Creative Director
BRAND & CONTENT STRATEGY / PRODUCTION EXECUTION
Strategy-led. Hands-on. Built to deliver cohesive, cross-platform creative and teams from concept to completion.
BRANDS
CASE STUDIES
STEALTH FITNESS
Ideation & Strategy. Creative Direction. Photo & Video direction. Post Edit & Design. Adaptive Social.
Ideation
Built a long-term campaign around the “Game Your Core” message, designed to scale across three product lines while maintaining brand cohesion. Built for social, broadcast and web.
Execution
Led creative development, ideation, messaging and narrative direction in collaboration with founders over 3 years.
Oversaw production strategy, budgeting, teams & scheduling. Refined creative based on analytics.
Executive produced and Directed live-action photo and video shoots for multi-platform application.
Deliverables
Delivered a modular suite of over 100 assets designed for scale. Broadcast, social, digital and direct response. Created copy for social, DRT and extended funnel campaign. Led UGC campaign designed around boast video shares and the creation of a suite of socials.
Increase of 30% in growth revenue and subscriptions over 3 years
INSIDE DISNEY / DISNEY FRANCHISES
Ideation & Strategy. Creative Direction. Production Lead and Direction. Post Edit & Design.
Ideation
Created and led Inside Disney, and dozens of partnership marketing campaigns for Disney franchise products and movies. Collaborated with cross functional teams.
Execution
Created and led development and direction for Inside Disney series, sponsored ad campaigns, and live events.
Oversaw and created scripts, production, post, budgeting, & scheduling.
Executive produced and Directed live-action shoots, with celebrities and large scale crews.
Partnership Marketing
In close collaboration with Disney brand partners, I spearheaded creative from concept, production through delivery.
Select brands: Target, Kohls, X-BOX, Pixar, Mattel, Nintendo
Demonstrated ability over 10 years, to collaborate with Disney entertainment and consumer brand teams, translating creative strategy into fully executed production across broadcast and social platforms.
Campaign hits 8 million views on Disney Junior META.
Minnie Tea Set
Mickey Fishing Rod
Minnie Mouse Vacuum
PRINCE PARFUMES DUBAI
Ideation & Strategy. Creative Direction. Photo & Video Direction. Post Edit & Design. Adaptive Social.
Ideation
Launch Prince Perfumes Dubai to a globally recognized luxury brand, translating scent into a visual and sensory experience.
Execution
Led strategic development, narrative messaging, and look and feel for launch.
Created brand look, oversaw production, budgeting, & scheduling.
Executive produced and Directed live-action shoots and composited FX animation.
Deliverables
Delivered a modular suite of photo and video assets for social, digital and web.
Creative photography and digital for web and social applications
User-generated experiences for a “Blind” testing social first initiative.
Successful cross-platform product launch that carried into website and social ecosystems.
LEE HARRIS ENERGY
Elevated cohesive brand and course marketing initiatives across paid ads, funnel pages, YouTube and email branded messaging for dozens of products.
Built out full live streaming studio and sets.
Created branded environments and technically directed broadcast and live events.
Led and crafted messaging for paid ads, emails, website and social in collaboration with an internal team.
Increase of 20% in growth revenue on course offerings
SUTRA BEAUTY
Ideation & Strategy. Creative Direction. Photo & Video Direction. Post Edit & Design. Adaptive Social.
Elevated SB digital presence on web, social and in MACY’S stores.
Crafted first time video creative, oversaw branding, production, budgeting, & scheduling.
Executive produced and Directed live-action shoots.
Delivered a suite of dozens of photo and video assets with revised branded looks + branded videos for MACY’S.
Expanded projects included product brand videos, how to and over 30 social variations.
ABOUT PATRICK
I’m an award winning end-to-end Creative Director with 20 years experience building brand stories that drive connection across emails, web, social, broadcast, events and experiential platforms.
I started by directing music videos for every major label, then moved into branded advertising for global entertainment and consumer brands. I make a delicious pizza and you’ll find me gardening when I’m not hanging out with the family.
MY PROCESS
PONDER
Start with strategy, data, and audience. Make it work on paper first. Explore every angle.
PRODUCE
Design creative and systems that scale across platforms without losing the idea or brand message.
PRECISION
Clear leadership with teams, stake holders and clients. Protect the idea from start to finish.
POLISH
From agile messaging to digital assets every piece feels intentional and aligned.
If you’re looking for a creative partner who values clarity, craft, and follow-through, let’s chat.
(310) 420-7703
Patrickkiely@mac.com