Crafting lifestyle with brand messaging has been at the core of several campaigns we have crafted. These are a few mini case study examples of projects I have directed, shot and edited

SHURE MICROPHONE 50th

To commemorate 50 years as the most popular live vocal mic in the world we crafted a doc-narrative video around singer and performer Kristine Mirelle and her unforgettable experiences with the Shure SM58 microphone.  Part of a worldwide social media campaign her story touches on the personal experiences of life as a performer in Los Angeles and how the SM58 was there from the beginning.

shure6To commemorate 50 years as the most popular live vocal mic in the world we crafted a doc-narrative video around singer and performer Kristine Mirelle and her unforgettable experiences with the Shure SM58 microphone.  Part of a worldwide social media campaign her story touches on the personal experiences of life as a performer in Los Angeles and how the SM58 was there from the beginning.

BOOKING.COM

Regional account managers out reach and strategy video for Booking.com corporate. We traveled to Myrtle Beach and the Mermaid Inn to shoot and edit a video designed for Booking.com services as it pertains to their clients.

BECKMEN ESTATE VINEYARD – WINE CLUB

Creating web videos and still photography (photography) that captured a working estate vineyard and wine tasting room was a unique experience. Shot over two weekends from early sun rise over the vineyards to the harvesting of grapes and fermentation, we fully immersed ourselves in the wine making process. The owners Steve and Tom Beckmen walked us through each step of the process and shared their story of creating an estate vineyard and the operations behind the magic of delicious wine worthy of the Obama White House.

Fight for a cure of GSD

Hard work, focus and discipline are important ingredients for success and critically important for those trying to stay healthy and fit while battling disease. 15 year old Jake was diagnosed with a life threatening disease called Glycogen Storage Disease ( www.curegsd.org ) and his trainer Jay was recently diagnosed with Type I Diabetes ( www.jdrf.org ). Watch how they work through their obstacles on the road to a cure in this motivational video.

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AUSSIE HAIR

There’s more to life than hair and our commercial and social media production for Aussie Hair captures an epic weekend adventure as three girls escape to sandy beaches, forest hikes, warehouse trolley races, under water antics and nighttime fireworks. Aussie product is their partner in crime.

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BARILLA

Surprises in the kitchen bring a family together for a Barilla Piccolini meal – part of Disney Channel sponsored spot.

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