STRATEGIC/VISUAL CREATIVE DIRECTOR

by Patrick Kiely

About

Patrick combines extensive global brand production experience with a passion for storytelling, seamlessly connecting strategy and execution to deliver bold, culturally attuned creative.


STRATEGY

Align strategic business goals with audience needs, driving engagement, innovation, and measurable growth.


IDEATION

Connect brand, culture, and audience by crafting scroll stopping, insightful creative that stands out.


BRANDING

Define identity, shape perception, craft compelling stories that spark conversations.


PRODUCTION

Lead end-to-end production and editing, turning concepts into high-impact, polished executions.

BRANDS

CASE STUDIES

STEALTH FITNESS


STEALTH FITNESS Planking, Cycling, and Squat’s gaming and subscription service entrusts us with the ongoing creative direction and digital content strategy across all their platforms. Our collaboration encompasses everything from high-energy live-action shoots to expertly crafted campaigns from existing materials, ensuring every piece is fine-tuned for maximum impact. We take a data-driven approach to tailor ads, constantly refining our work based on measurable results. This ongoing partnership with the Stealth marketing team allows us to push creative boundaries while aligning with their goals for continued growth and engagement.

SUTRA BEAUTY


We continue to create and curate compelling digital content for Sutra Beauty tools and products, bringing their brand vision to life through meticulous execution and innovative storytelling. From coordinating high-impact video shoots to developing diverse, multi-channel deliverables, we ensure every piece of content—whether paid ads, engaging product demos, or captivating brand videos—resonates with the audience and elevates Sutra Beauty’s presence. Our strategic partnership with Macy’s amplifies this content, ensuring it reaches a wider, more targeted audience while maintaining consistent brand messaging and driving measurable results.

DISNEY CHANNEL


 
Collaboration with Disney Channel showcases our expertise in partnership marketing—developing engaging, brand-aligned campaigns that capture the magic of storytelling and connect with audiences across all platforms. Our partnership campaigns have featured an exciting array of iconic brands and products, including Toy Story 4, Mattel, Target, Nabi, Kohl’s, D-Signed, and Xbox, among others. These projects have successfully extended across various platforms, bringing beloved movies and merchandise directly to audiences of Disney Channel, Disney XD, and Disney Junior.

ANCE SHOES


From initial ideation to final execution, we partnered closely with the founders to bring the ANCE Recovery ‘on-the-go’ story to life through compelling digital content. Grounded in research and strategic insights, we crafted a relatable and resonant message tailored for both Kickstarter and a social-first marketing launch. Once the core narrative was refined, we moved swiftly into scripting, casting, and producing a series of dynamic product and lifestyle photo and video shoots. This content arsenal provided us with versatile, high-impact assets—agile enough to drive engagement across a range of platforms.

PATRICK’S STORY

My creative career began in the director’s chair, crafting music videos that had to capture and transport the imagination and leave a lasting impression. That experience honed my ability to tell powerful visual stories with rhythm, emotion, and precision.

Through my own enterprise and as an executive agency lead, I partnered with networks like Disney, HBO, Discovery and Hallmark to shape campaigns that did more than advertise—they defined how content connected with audiences. From series launches to seasonal stunts and brand partnerships, I led digital creative and execution that brought each network’s voice to life across every platform.

I’m currently partnering with both e-commerce and service-based clients to deliver end-to-end campaigns—from brand expansion and strategic marketing to full-scale creative production. My approach is rooted in results-driven execution, producing agile, data-informed content that evolves continuously to meet performance goals and market demands.

Tell us about your project and let’s create a compelling campaign that converts.