STYLE + STORY
Visual Strategy · Creative Direction · Production · Video Content
THE ASK
Sutra Beauty wanted to elevate their digital presence on their webpage and YouTube with content as sleek and confident as their styling tools. The goal: inspire beauty lovers to click, shop, and share — all while staying true to Sutra’s playful, professional brand voice.
THE PREP
We approached Sutra’s content like a perfect blowout — polished, effortless, and full of movement. By blending glam visuals with authentic, everyday moments, we created a look and feel that made the brand both aspirational and accessible.
THE PRIMP
From concept to camera, our team handled it all — creative direction, casting, shoots, and post-production of agile content. The suite of assets included paid social ads, product demos, and brand videos, all optimized for performance and conversion across channels.
THE POLISH
Through ongoing suite of 15 + videos and a brand video with seasonal ads for Macy’s, we’ve continued to evolve Sutra’s storytelling — keeping the brand top-of-mind, on-trend, and glowing across every platform.
BRAND VIDEO
“HOW TO”
A suite of 10 tutorial videos blended sleek visuals, easy steps, and aspirational energy—turning everyday routines into shareable, shoppable moments.
