CREATIVE DIRECTION +
BRAND EXPERIENCES
Campaigns become more powerful when audiences can experience them, participate in them, and share them.
I develop brand experiences that connect creative strategy, physical environments, live stream, shoot settings, content and amplification. I craft and carry a central idea from campaign through activation and into the content that extends its life.
Brands
Ideas to Impact
DISNEY | FRANCHISE + PARTNERSHIP MARKETING
THE IDEA / OPPORTUNITY
Create campaign ideas that could bring Disney franchises, products, entertainment, and outside brand partners together without losing the integrity of either brand.
MY ROLE / LEADERSHIP
Led creative from concept through delivery across Inside Disney, partnership campaigns, social content, and live events. Developed concepts and scripts, aligned Disney and partner stakeholders, and led production teams across live action, design, animation, editorial, budgeting, and delivery.
IMPACT
Built a long-running creative partnership spanning 20+ Inside Disney campaigns with brands including Target, Xbox, Nintendo, Kohl’s, Mattel, and Pixar. Disney Junior social-first campaigns reached 7M+ views.
LEE HARRIS ENERGY
THE IDEA / OPPORTUNITY
Evolve a fast-growing founder-led business from individual campaign executions into a more cohesive creative brand, production system, and live experience capable of supporting courses, content, events, and continued growth.
MY ROLE / LEADERSHIP
Partnered with the internal team across creative direction, messaging, campaign development, paid media, course launches, and experiential. Built and expanded production infrastructure including modular sets, multi-camera studio capabilities, livestream systems, and branded live-event environments while directing designers, editors, marketers, and production teams.
IMPACT
Created a more scalable creative and production ecosystem spanning digital campaigns, courses, studio content, livestreams, and live experiences, with select course campaigns delivering 20–30% revenue increases.
PRINCE PARFUMES
THE IDEA / OPPORTUNITY
How do you visualize something people can’t see? Translate fragrance into a distinctive visual and emotional world capable of launching Prince Parfumes as a luxury brand across digital channels.
MY ROLE / LEADERSHIP
Defined the launch creative, messaging, visual language, photography, and motion approach. Led the work from concept through live-action production, crews, composited animation, and the creation of a modular content system for web and social.
IMPACT
Established a cohesive visual foundation that extended from hero brand content into product imagery, social-first experiences, and blind-testing consumer content—and continues to support the brand as its product and SKU offering expands.
Patrick Kiely
Creative Director + Production Lead + Builder
Let’s chat.
I’m looking at going deeper with one brand, helping shape the creative over time, and contributing more directly to the team, culture, and long-term growth of the business.
Patrick
310.420.7703
