CREATIVE DIRECTION +
PRODUCTION LEADERSHIP
I turn business objectives into AI curated creative systems, production infrastructure, strategic end-to-end campaigns, and teams that deliver and scale from concept to execution and learning.
Patrick Kiely
Creative Director + Production Lead + Builder
Built to Scale
Campaigns
Built and led multidisciplinary creative teams across ideation, copy, design, production, editorial and external partners.
Systems
Developed creative workflows that move work from strategy through AI extensions, production, launch, testing, and iteration.
Studios
Built multi-camera studio and live broadcast capabilities.
Teams
Helped scale an agency operation sales and teams into multi-million-dollar annual billings.
Ideas to Impact
Consumer Brand Launch
PRINCE PARFUMES
OPPORTUNITY
Translate scent into a distinctive luxury brand.
APPROACH
Defined the visual identity and led photography, video and design across web and social, including blind scent testing and consumer content.
IMPACT
Created a brand foundation that continues to support new products and SKUs.
Consumer Brand Building
SUTRA BEAUTY
OPPORTUNITY
Move Sutra beyond product education into lifestyle-driven beauty storytelling.
APPROACH
Defined the brand look and led creative across photography, video, casting, design and production.
CREATIVE SYSTEM
Built a repeatable content engine across paid social, how-to, product demos, seasonal campaigns and modular assets.
EXPANSION
Extended the brand into Macy’s retail, carrying the same visual language from digital into store-facing content.Built a cohesive beauty content system that moved Sutra from product education into lifestyle storytelling, social commerce, and MACY’S retail.
Performance Creative + Growth
STEALTH FITNESS
OPPORTUNITY
Stand out in an overcrowded home fitness category.
APPROACH
Positioned Stealth around “Game Your Core”. Fun first, fitness second.
Built a modular creative system across brand, paid social, DR, UGC, and product launches.
IMPACT
30% growth in app subscriptions over three years.
Creative Leadership at Scale
DISNEY TV | PRODUCTS
OPPORTUNITY
Create integrated campaigns across Disney brands, platforms, products, and partner marketing.
APPROACH
Led creative and production across broadcast, social, live action, design and branded partnerships, including 20+ Inside Disney promos for Target, Xbox, Nintendo, Mattel, Pixar and others.
CREATIVE SYSTEM
Built repeatable campaign frameworks that could flex across partners, products and platforms, connecting broadcast storytelling with social-first, live-event and modular digital content.
IMPACT
Disney Junior social content reached 7M+ views.
Team + Systems + Experiences
LEE HARRIS ENERGY
OPPORTUNITY
Unify campaign, production creative and build capabilities to scale.
APPROACH
Aligned messaging, visuals and quality standards. Strengthened teams and workflows. Expanded production with a multi-camera studio, modular sets and live capabilities.
IMPACT
20% + revenue increase on select course campaigns.
Brief to Brand
Pura D’or + Social + Website
Ettika + Social + Website
Mayvenn + Social First Campaign
Soleil + Launch + Social + Website
Aussie Hair + Social + Cinema Campaign
Conair + Brand videos + Social
Strategy to Learning
STRATEGY
Define the business objective and audience, with AI-enabled research, audience insight, ideation, creative variation and production workflows.
SYSTEMS
Build the teams, workflows, and creative frameworks that make the idea scalable.
EXECUTION
Carry the vision through design, production, content, and every customer touchpoint.
LEARNING
Use performance, audience response, and real-world results to refine what comes next.
Brands
Patrick Kiely
Creative Director + Production Lead + Builder
Let’s chat!
I’m looking at going deeper with one brand, helping shape the creative over time, and contributing more directly to the team, culture, and long-term growth of the business.
Patrick
If my portfolio isn’t fully aligned with your brand, I’d be happy to share additional examples, there’s a broader range of work available.