This sweepstake commercial with Selena Gomez launched the release of Kinect on the Disney Channel and Disney websites. We crafted an idea that brought a family into a cool X-Box lounge where Selena Gomez introduces us to the sweepstakes and plays X-Box with the family.
The set was designed and built over two days including an animated green screen wall. The design and graphic elements were created prior to shoot so they could be incorporated in the production set.
In post production the live action and graphics were grafted together to create a dynamic X-Box lounge and branded message.
The commercial aired on the network and rippled across social media platforms including the Disney Channel Website.