NBC Los Angeles News commercial

Our latest promo campaign for NBC NEWS Los Angeles bounced us around the city from the KNBC news studios and high atop a landmark helipad to live remote broadcast and active crime scenes. With remote vans, choppers and dopplers NBC4 blankets the city – and we saw it in action over four nights of shooting.In addition to location production we shot in the the news studio for dynamic shots of the news anchors at work. Our steadycam designed shots float past each of the anchors as they go about their newscast. The sweeping shots graphically framed for a nod to each viewing platform.


Behind the scenes waiting for the magic hour of perfect light.