Disney Movies partner with KOHL’S to deliver exclusive clothing lines inspired from recent films.
BEAUTY AND THE BEAST MOVIE TIE-IN
Disney Channel star, Skai Jackson, shows us the newest clothing line inspired from the movie Beauty and the Beast.
The set was designed to reflect aspects of the movie and create an inviting library for Skai Jackson to discover a magical book of clothing images.
ALICE THROUGH THE LOOKING GLASS – TIE-IN
The newest Disney film, Alice Through the looking Glass, inspired a clothing line by Colleen Atwood only at KOHL’S. The commercial was created around the concept of the red carpet at the Radio Disney Music Awards and hosted by Disney Channel star Landry Bender. Shot just two days prior the event and aired the following week made for a quick turnaround in post production.
Our creative process started with boards, casting and locking in a location to create a red carpet environment. The step and repeat and red carpet were specially made and ordered to match the event two days later.
Disney Channel’s movie “Descendants” Brenna D’Amico shows us the newest D-Signed clothing line only at Kohl’s. Part of a larger campaign spawned by the success of the movie and the clothing line.
We crafted the script and boards in collaboration with Disney Channel, Disney Consumer Products and Kohl’s. The video shoot was organized in an existing Kohl’s and the original movie costumes were staged on a stark set environment for Brenna’s introduction.