The following mini-case studies showcase our work created for Disney Channel and Mattel partnership marketing.
As a full service agency we collaborate with our clients from creative & script through production & post. Our deliverable packages include broadcast and social media assets.
DISNEY CLUB PENGUIN ISLAND APP
With the launch of Disney’s Club Penguin island mobile game, we teamed with Disney Channel to create a promo video with “Stuck in the Middle” stars Ariana Greenblatt and Malachi Barton. Once creative was locked we quickly built the set, shot and edited for a quick delivery. Game branded design and snappy editing enhanced the features of the game and introduced a new “Tangled the Series” avatar.
Creating mobile game and app product videos is always a challenge. It comes down to the perfect balance between a small mobile screen in the talents hands to the wider environment shots that set the tone. In this case we designed a fun sun drenched lounge set with a few branded characters photos and props that tie back to the mobile game.
Visionworks glasses and Doc McStuffins highlight the importance of an eye exam for young kids. The commercial was crafted for the young audience on Disney Junior through lip animation of the Doc character and green screen shots of kids asking the “eye Doc” questions.
DISNEY CHANNEL FAN FEST
Calvacade down Main Street Disneyland, meet and greet with Disney Channel stars, Interviews with the fans AND it’s official; Disney Channel’s Fan Fest for summer 2018 is a GO!
With many of the stars from the top Disney Channel shows descending on Disneyland and California Adventure for parades, fan meetings and panel discussions there was only one way to capture it all. Run and shoot!
Working with multiple camera crews and the Disneyland folks we crafted an exciting and revealing video for the launch of Disney Channel’s Summer Fan Fest. Hosted by Radio Disney personality Morgan.
Beauty and the Beast Collection – KOHLS
Disney Movies partner with KOHL’S to deliver exclusive clothing lines inspired from recent films. Disney Channel star, Skai Jackson, shows us the newest clothing line inspired from the movie Beauty and the Beast.
The set was designed to reflect aspects of the movie and create an inviting library for Skai Jackson to discover a magical book of clothing images.
BARILLA – SPONSORSHIP AD
Surprises in the kitchen bring a family together for a Barilla Piccolini meal.
In collaboration with Disney Channel we pitched several concepts before moving into casting, production and post. On location shooting in a contemporary house allowed us to create a warm and inviting tone for family meal.
INSIDE DISNEY – SERIES
The “Inside Disney” series of commercial video promos introduce some of the newest consumer products on Disney Channel, Disney XD and Disney Junior. Recent clients include Nabi, Nintendo and Pixar Toy Cars. Sponsored brands have included Mattel, Target and the D-Signed clothing label. Disney stars like Zendaya and G Hannelius have played a part in some of these promotional videos.
In collaboration with Disney and the Client we wrote scripts, board the shots with location references, cast talent as needed, produce and direct the live action video production and edit the complete videos with design, animation, music and voice over.
Cars newest animated short “Radiator Springs 500 1/2” introduces an off road Lightning McQueen to the toy market.
The newest Disney game “Disney Infinity” allows you to mix and mash worlds of all your favorite Disney characters in all types of game play.
BARBIES MERMAID TALE 2 – MUSIC VIDEO
From the beach to underwater, Kiana’s music video introduces the movie “Barbies Mermaid Tale 2”.
In partnership with Mattel Entertainment and Rainmaker animation the music video launched on the web and was also included on the movie DVD.
Behind the scenes of the green screen shoot and the DVD movie released by Universal.