DISNEY | FRANCHISE + PARTNERSHIP MARKETING

THE IDEA / OPPORTUNITY
Create campaign ideas that could bring Disney franchises, products, entertainment, and outside brand partners together without losing the integrity of either brand.

MY ROLE / LEADERSHIP
Led creative from concept through delivery across Inside Disney, partnership campaigns, social content, and live events. Developed concepts and scripts, aligned Disney and partner stakeholders, and led production teams across live action, design, animation, editorial, budgeting, and delivery.

IMPACT
Built a long-running creative partnership spanning 20+ Inside Disney campaigns with brands including Target, Xbox, Nintendo, Kohl’s, Mattel, and Pixar. Disney Junior social-first campaigns reached 7M+ views.

STEALTH FITNESS

THE IDEA / OPPORTUNITY
Differentiate Stealth in a crowded home-fitness category by moving away from traditional workout messaging and building the brand around a more ownable idea: “Game Your Core.”

MY ROLE / LEADERSHIP
Partnered directly with the founders on brand and campaign strategy, messaging, creative direction, and ongoing optimization. Built a modular content engine spanning paid social, UGC, direct response, product launches, app/subscription content, photography, and live-action production.

IMPACT
Created a scalable creative platform that expanded across multiple products and generated 100+ campaign assets while supporting ongoing performance testing and optimization. The partnership contributed to 30% growth in revenue and subscriptions over three years.

LEE HARRIS ENERGY

THE IDEA / OPPORTUNITY
Evolve a fast-growing founder-led business from individual campaign executions into a more cohesive creative brand, production system, and live experience capable of supporting courses, content, events, and continued growth.

MY ROLE / LEADERSHIP
Partnered with the internal team across creative direction, messaging, campaign development, paid media, course launches, and experiential. Built and expanded production infrastructure including modular sets, multi-camera studio capabilities, livestream systems, and branded live-event environments while directing designers, editors, marketers, and production teams.

IMPACT
Created a more scalable creative and production ecosystem spanning digital campaigns, courses, studio content, livestreams, and live experiences, with select course campaigns delivering 20–30% revenue increases.

PRINCE PARFUMES

THE IDEA / OPPORTUNITY
How do you visualize something people can’t see? Translate fragrance into a distinctive visual and emotional world capable of launching Prince Parfumes as a luxury brand across digital channels.

MY ROLE / LEADERSHIP
Defined the launch creative, messaging, visual language, photography, and motion approach. Led the work from concept through live-action production, crews, composited animation, and the creation of a modular content system for web and social.

IMPACT
Established a cohesive visual foundation that extended from hero brand content into product imagery, social-first experiences, and blind-testing consumer content—and continues to support the brand as its product and SKU offering expands.