The following case studies cover several types of BEAUTY & HAIR projects
Y’AKOTO / music video
International recording artist Y’AKOTO of Warner Music Europe, shoots her “Tobo Darling” music video in Los Angeles. The video captures a day in the life of an old neighborhood barber shop. Colorful characters gossip, laugh, dance and get their hair done along with Y’AKOTO. “Tobo” means relax in Ghana and that’s just how Y’AKOTO sings of a man that should show himself “once in a while.”
There’s more to life than hair and our recent video commercial and social media production for Aussie Hair captures an epic weekend adventure as three girls escape to sandy beaches, forest hikes, warehouse trolley races, under water antics and nighttime fireworks. Aussie product is their partner in crime.
The three day live action video production accompanied by still photography and behind the scenes material for social media was shot from downtown to the beaches of Los Angeles. Selecting the best scenes from three days of shooting was a challenge. With so much great material, multiple length spots were eventually created. The final videos were edited around The Vaccines newest release “Teenage Icon.”
When using the Conair® Diamond-Infused Hot Brush, hair is straightened beautifully with time to spare for life … And our lifestyle fashion spots capture just that, as the models demo the product and then bounce into life with excited confidence.
Captured through stylized photography and authentic lifestyle scenes, each spot highlights the product features with smooth, shiny results. Looking great while on the go.
We crafted the digital campaign touting the unique organic line of products in a style and tone reminiscent of a retro Cote-D’Azure. With a rolling delivery we continue to arm Soleil Toujours with lifestyle, demo and testimonial video bits for social media formats from 16×9, 1×1, and stills.