The following mini-case studies cover several types of HAIR and SKINCARE projects with a lifestyle direction for Aussie Hair and Conair.

AUSSIE HAIR

There’s more to life than hair and our recent video commercial and social media production for Aussie Hair captures an epic weekend adventure as three girls escape to sandy beaches, forest hikes, warehouse trolley races, under water antics and nighttime fireworks. Aussie product is their partner in crime.

The three day live action video production accompanied by still photography and behind the scenes material for social media was shot from downtown to the beaches of Los Angeles. Selecting the best scenes from three days of shooting was a challenge. With so much great material, multiple length spots were eventually created. The final videos were edited around The Vaccines newest release  “Teenage Icon.”

aussiegrouppic

CONAIR

When using the Conair® Diamond-Infused Hot Brush, hair is straightened beautifully with time to spare for life … And our lifestyle fashion spots capture just that, as the models demo the product and then bounce into life with excited confidence.

Captured through stylized photography and authentic lifestyle scenes, each spot highlights the product features with smooth, shiny results. Looking great while on the go.

Conair infiniti pro hair commercial

SOLEIL TOUJOURS

We crafted the digital campaign touting the unique organic line of products in a style and tone reminiscent of a retro Cote-D’Azure.  With a rolling delivery we continue to arm Soleil Toujours with lifestyle, demo and testimonial video bits for social media formats from 16×9, 1×1, and stills.

GLOSSIER

Priming moisturizer rich demo spot for Glossier. Brand graphics call out the key ingredients and benefits through the application – before or after use.