Feeding social media and cutting through all the clutter requires a defined short and long term creative strategy. Crafting and blasting out a new campaign is only the first step in a long game. There will be success and mistakes as you innovate and adapt after your launch. Tweaking, testing and refreshing your message based on measured results is the long game.
You want to convert the believers into ambassadors by making an emotional connection to your brand.
We think of your campaign as an ongoing conversation based on desires, fears and aspirations and explore different perspectives, themes and seasonal wrapping to make an engaging social media campaign that grows your audience. Here are a few examples.
We crafted a campaign for Soleil Toujours touting the unique organic line of products in a style and tone reminiscent of a retro Cote-D’Azure. With a rolling delivery we continue to arm Soleil Toujours with lifestyle, demo and testimonial videos for social media.
Fierce. Glam. Hair. Mayvenn’s rebrand required a suite of eye catching visuals for their social media campaign. So we pitched a complete package wrapped in lots of high fashion clothing, stunning make-up and tossed hair. We delivered a suite of videos in multiple lengths and formats.
We continue to fuel Stealth Fitness with FB and IG video content on a weekly basis. Connecting people in this current COVID-19 crises was important for a brand built around home-use and competing with yourself and others. We leaned on “connecting” through the game experience and shared goals as a driving motivation behind the first video. The 2nd video focuses on testimonials from users.
We crafted a suite of videos for CONAIR’S newest product, by pitching and executing an authentic lifestyle that highlights the product features with smooth, shiny results. Looking great while on the go.
TOPFOXX / NORDSTROM
TopFoxx sunglass winter campaign with influencer Megan Hannigan introduce a new “sunnie” no matter the weather. Shot over a day with styling by Nordstrom studio services, Megan shows off the latest glasses by Topfoxx.
As part of the deliverables we crafted videos and stills for all of their digital needs.
There’s more to life than hair and our commercial and social media production for Aussie Hair captures an epic weekend adventure as three girls escape to sandy beaches, forest hikes, warehouse trolley races, under water antics and nighttime fireworks. Aussie product is their partner in crime.
Released in the UK cinema, TV and European social media the Aussie Hair campaign engaged consumers across all media platforms in five languages.
SHURE MICROPHONE – 50 YEARS
To commemorate 50 years as the most popular live vocal mic in the world we crafted a doc-narrative video around singer and performer Kristine Mirelle and her unforgettable experiences with the Shure SM58 microphone. Her story touches on the personal experiences of life as a performer in Los Angeles and how the SM58 was there from the beginning.
Say goodbye to the pushy car salesman. The future of auto sales is here. Working with the creative team at DRIVE we designed and animated a spot that explains the unique and easy to use features of DRIVE. Versions of this master video have been created for a targeted digital media campaign.