The following mini-case studies highlight our work for home products and DIY brands.
CHARTPAK / CRAFT SUPPLIES
A crafty family get inspired to label, decorate and design with the Chartpak line of stencils and vinyls.
Tasked with the creative, shoot and post execution, we focused on a family as each member finds a craft application that compliments their life. From casting through post production we worked closely with the client to strike the right tone for the product while still showcasing a large part of their line of products.
HOME TALK / DIY WEBSITE
Hometalk is the largest home & garden knowledge hub on the web. It’s fueled by the firsthand experience & advice of hundreds of thousands of hometalkers. Show first time users how to use and navigate the site across all devices.
We created an informative video that introduces the Hometalk.com site and it’s easy to use search, clip and share features. Hosted by Hometalk’s product manager, the video was shot in her New York office with additional DIY footage shot in Los Angeles to accent.
WHISKEY DECANTER / HOME BAR
With a tagline “For the man who has everything” we worked to craft a sophisticated tone for Flybold’s Whiskey Decanter set. From concept and casting to shoot and post production we set about showcasing the details of the decanter in the hands of a refined couple.
MY CALM BLANKET / BLANKET
My Calm Blanket reached out to RC for a revitalized social media campaign that would capture the essence and benefits of their hot selling weighted blanket. We crafted and executed a concept that reveals the benefits of the blanket with a stylized approach targeted toward woman in their 20’s-40’s.
The :60 second spot will work across all platforms from Youtube to Facebook and a :15 second spot will work for Instagram post.
FITON / HEALTH
FITON is the #1 home fitness app, offering a range of free and pro features. We created several versions of their story and Pro offerings through social media and in app video ads.
BEACH TOYS / KID PLAY
Toys, kids, lots of sand and fun times are no surprise. The following suite of videos were created for the launch of these awesome sand toys being released by Storybook Kids on Amazon. Shot over two days on a beach and sand box, the suite of three videos introduced all the features as seen through the eyes of young kids.