The following mini case studies highlight our work for social media campaigns, beauty and family. I directed and edited all of these. (DP except Barilla)


When using the ConairĀ® Diamond-Infused Hot Brush, hair is straightened beautifully with time to spare for life … And our lifestyle fashion spots capture just that, as the models demo the product and then bounce into life with excited confidence.

Captured through stylized photography and authentic lifestyle scenes, each spot highlights the product features with smooth, shiny results. Looking great while on the go.

Conair infiniti pro hair commercial


There’s more to life than hair and our commercial and social media production for Aussie Hair captures an epic weekend adventure as three girls escape to sandy beaches, forest hikes, warehouse trolley races, under water antics and nighttime fireworks. Aussie product is their partner in crime.

Released in the UK cinema, TV and European social media the Aussie Hair campaign engaged consumers across all media platforms.



My Calm Blanket reached out to RC for a revitalized social media campaign that would capture the essence and benefits of their hot selling weighted blanket. We crafted and executed a concept that reveals the benefits of the blanket with a stylized approach targeted toward woman in their 20’s-40’s.

The :60 second spot will work across all platforms from Youtube to Facebook and a :15 second spot will work for Instagram post.


Surprises in the kitchen bring a family together for a Barilla Piccolini meal. Created for Barilla and Disney Channel.


Working with our client we scripted out several concepts that lead to the final selection which we storyboarded and prepped for production. On location shooting in a contemporary house allowed us to create a warm and inviting tone to the visuals.