PATRICK KIELY
Creative Director Fashion & Beauty
BRAND & CONTENT STRATEGY / PRODUCTION EXECUTION
PRINCE PARFUMES DUBAI
Ideation & Strategy. Creative Direction. Photo & Video Direction. Post Edit & Design. Adaptive Social.
Ideation
Launch Prince Perfumes Dubai to a globally recognized luxury brand, translating scent into a visual and sensory experience.
Execution
Led strategic development, narrative messaging, and look and feel for launch.
Created brand look, oversaw production, budgeting, & scheduling.
Executive produced and Directed live-action shoots and composited FX animation.
Deliverables
Delivered a modular suite of photo and video assets for social, digital and web.
Creative photography and digital for web and social applications
User-generated experiences for a “Blind” testing social first initiative.
Successful cross-platform product launch that carried into web and social ecosystems.
SUTRA BEAUTY
Ideation & Strategy. Creative Direction. Photo & Video Direction. Post Edit & Design. Adaptive Social.
Elevated SB digital presence on web, social and in MACY’S stores.
Crafted first time video creative, oversaw branding, production, budgeting, & scheduling.
Executive produced and Directed live-action shoots.
Delivered a suite of dozens of photo and video assets with revised branded looks + branded videos for MACY’S.
Expanded projects included product brand videos, how to and over 30 social variations.
